Reflect on If I could be any historical figure within the time period, Research Paper

Reflect on If I could be any historical figure within the time period, who would I be and why - Research Paper Example In essence, politics revolve around who governs what country, what government is which country and how people are governed. It is argued that, politics dictate the social and economic lives of people in varying countries (Hout 3). As such, countries with good governance or political stability are said to have good social and economic life while those with poor political governance or no stability mostly suffer from social and economic slowdown (OHCHR 3). In regard to history and world politics, I would have wanted to be Dr, Martin Luther King Jnr. in the last three centuries. Dr. King had been brought up by a religious family where his father is alleged to have a strict hand in term of discipline for him, his elder sister and the younger. Despite the involvement of the family in church and his father being a minister, Martin Luther King was reluctant to religion and at most rebellious (Fairclough 35). In mid 1950s , the King Jr began his activism on civil rights and played a hug role bringing to an end the legal segregation that had built up between the Africans – Americans in the U.S. Moreover, he managed to push for the formation of the Civil Rights Act of 1964 (Nelson 22). In a general sense, Martin Luther King made a huge impact on the continuous segregation that was witnessed the U.S in the 1960’s. ... As a result of the bizarre bus incident and the arrest of the African American, other Africa American come together to fight against racism and elected Dr. King as their leader. This group of African American began by fight against segregation in the Montgomery Buses and soon, the Africans could no longer receive unfair treatment for the rest of the Americans (Fairclough 38). In the same year, the segregation of the bus was boycotted, fellow Americans who referred themselves as ‘whites’ were agitated by the influence that Martin Luther King had made on African Americans and they decided to raid his house with the intention of killing him. However, their mission was unsuccessful as no one was hurt during the incident. As a result of the problem that African American encounter due to segregation, they decided to push their fight a step high by coming up with Southern Christian Leadership Conference. Through the activism and leadership of Dr. King, they expanded their non v iolent battle against discrimination that had spread to every part of the U. S. It is worth mentioning that, the infamous civil rights activity facilitate by Martin Luther King Jr to place in August 1963. The activity entailed the King as the main leader and other blacks who were civil right leaders across the country held in Washington DC. The agenda of the meeting was to compel the congress to pass a bill that had been created by the then president Kennedy. Of importance to note is that the meeting was held by both white are and blacks at the Lincoln memorial. Written down as the infamous speech â€Å"I Have a Dream†, the speech gave a definition of the moral basis that revolved around civil rights movement. Indeed, the congress was convinced and the following year they

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behaviour - Essay Example a. Consumer activities enable the marketer to determine how people spend their time as well as what activities they prefer to engage in. In regard to mobile phones, marketers can determine from a sample of mobile phone users about what activities/sports/habits they engage into, how they spend leisure time, what features of a mobile phone are utilized during busy schedule. The information obtained can be used to determine a link between the categories. For instance, all busy professional people use organizer, WAP services, and mobile banking features; hang out or shop when they are free; do swimming, read morning newspaper and play chess. b. Interest category determines what things and images are of importance to consumers. It enables marketers to identify the areas of interest of their consumers. For e.g. one fourth of the individuals show interest in networking. c. Opinions category enable the marketer to determine how consumers view themselves and what opinions they hold about othe rs in their surroundings. It is more a self/social concept. This helps marketers identify how consumers view and evaluate objects, other people and themselves in a social setting (Aggarwal, 2004). For e.g. most of the people shares the idea that mobile usage amongst students must be monitored and rules must be established for limiting the use in educational premises. By soliciting consumer responses over the above mentioned categories, marketers can develop consumer profiles that possess similar activities, interest and opinions towards mobile phone usage. Marketers can also determine consumer mobile phone usage by evaluating situational use of a mobile phone. Thereby, marketers can highlight different situations in which multifaceted features mobile phone can be used; or they can identify different features that offer effective mobile usage in odd/urgent situations. For instance, if a consumer is lost somewhere, a mobile phone can be used as a tracker. In any urgency, such as baby birth, the father (consumer) may use mobile-ticketing for quick reservation of his flight. In turmoil or instable unsafe situations, consumers may relay on conducting mobile banking for payments rather than physically performing transactions. Motivation & involvement and attitude are other individual extrinsic factors that could potentially explain mobile phone usage. Motivation and involvement of a consumer in a product depends upon his motives for using a product. Motives are those internal factors that derive energy and active engagement of a consumer in product usage. Consequently, it also determines its usage of that product. For instance the motivation of a business man to use blackberry is high than that of a teenager. Attitude refers to evaluative judgments that a consumer holds towards anything under consideration. Attitude is a combination of and based on, a consumer’s experience, knowledge, perception and cognitive skills. It changes the way different consumers see and evaluate a situation (Edell, & Burke, 1987). Different people evaluate products differently in different situations (Hawkins, & Mothersbaugh, 2009). It can sustain marketers’ knowledge of mobile phone usage; provided it is used with other variables.